Projects
Several components are still under development - Feel free to enquire for additional information. I'm always willing to have a discussion and share my experiences over a call.
DAZN subscription models
DAZN subscription models
DAZN subscription models
Revamped DAZN, transitioning it from a singl subscription service to a versatile, multiple-level subscription platform that included 14 new content and feature packs, in six different countries. Spearheaded a comprehensive UX delivery across iOS, Android, responsive web, and TV platforms - this also incorporated Apple TV.
NFL & Freemium on DAZN
NFL & Freemium on DAZN
NFL & Freemium on DAZN
Led the launch of NFL GamePass on DAZN, collaborating closely with the NFL to create a seamless UX/UI for over 2 million users globally. - Facilitating the largest sporting migration in history.
DAZN x Amazon Prime
DAZN x Amazon Prime
DAZN x Amazon Prime
Launching DAZN on Amazon prime, with Japan being the the first launch and Italy a fast follow. Creating an experience where users can purchase DAZN as a linear channel directly from Amazon prime.
DAZN Android TV App
DAZN Android TV App
Designed the sign-up and onboarding experience for the new DAZN Android TV app, collaborating closely with engagement and TV product designers to ensure a seamless launch across all markets.
Wilko Checkout & Fulfilment
Wilko Checkout & Fulfilment
Wilko Checkout & Fulfilment
Designed an industry leading fulfilment experience for Wilko customers, enabling seamless store stock checks, click & collect, split delivery, and dropship capabilities.
Taxonomy & Optimisation
Taxonomy & Optimisation
Not a single project but I'm keen to highlight my experience optimising taxonomies. I've had the pleasure to conduct card sorting and tree testing for Wilko as well as set up governance processes for taxonomy at Boots. Alongside this I've also had exposure to large scale studies from Bunnyfoot and also worked with ontology professionals. Deepening my understanding of how to optimise site architecture right down to a facet and attribute level.
Wilko Content Architecture
Wilko Content Architecture
Wilko Content Architecture
Creating a simple and consistent home for articles and advice on Wilko.com. Researching where Wilko should invest their efforts & working closely alongside the brand team to deliver an on brand experience alongside well structured content and navigation. Enabling trading teams to create better awareness of products and supporting customers to get their jobs done with the right tools.
Replatforming Boots CMS
Replatforming Boots CMS
Replatforming Boots CMS
Transitioned Boots.com to a cutting edge, hyper-personalised content management system using Adobe Experience Manager. Designing a highly flexible CMS that has empowered trading teams to optimise content and drive engagement. A key project in increasing boots.com revenue.
Boots Shopping Pages
Boots Shopping Pages
Boots Shopping Pages
PDP redesign for the UK's largest online health and beauty retailer. Improving product discovery, add to bag interactions and enhancing product details & reviews to ultimately increase conversion and average order value. A large scale project covering over 12 differing templates across all departments including pharmacy. A research led project with rounds of usability testing in between.
UNiDAYS Research
UNiDAYS Research
UNiDAYS Research
Establishing research capabilities for UNiDAYS to usability test new products and features with students around Nottingham. Creating an efficient and affordable way for UNiDAYS to validate and gain confidence along the product development cycle. Alongside this I was also involved in conducting facilitated persona interviews with the user base across the globe.
Flights From Search Optimisation
Flights From Search Optimisation
Flights From Search Optimisation
Flights from is the destination for a segment of holiday makers who are data hungry. The founder reached out for a redesign of their search listing pages. The redesign simplified existing UI, bringing a more modern look and feel whilst integrating more data giving holiday makers the complete confidence to book flights.
Colonel Custard visual identity
Colonel Custard visual identity
Colonel Custard visual identity
The team at Disco Fries reached out wanting to create a fresh new brand for their custard company. Based on the character Colonel Mustard we created a fresh and timeless visual identity and logo to make them stand out on the food court.
