Senior Product Designer

Product Designer solving complex

solving complex problems

for

problems for

Startups.

Scale ups.

Global business.

Startups.

Over 12 years experience delivering meaningful UX/UI.

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Work highlights

Work highlights

NFL on DAZN

Delivering the migration experience for 2 million existing users as DAZN acquired NFL rights - a launch that became the playbook for trading similar sports packages worldwide.

Creating DAZN's subscription models

Transformed DAZN from a flat subscription to a multi-tiered app across 5 countries. Delivering 14 subscription packs. Significantly increasing revenue for the business, improving retention and flexibility for customers.

Transformed DAZN from a flat subscription to a multi-tiered app across 5 countries.

Launching NFL on DAZN

Led the launch of NFL GamePass on DAZN, collaborating closely with the NFL to create a seamless UX/UI for over 2 million users globally. - Facilitating the largest sporting migration in history.

Led the launch of NFL GamePass on DAZN, collaborating closely with the NFL to create a seamless UX/UI for over 2 million users globally. - Facilitating the largest sporting migration in history.

Led the launch of NFL GamePass on DAZN, collaborating closely with the NFL to create a seamless UX/UI for over 2 million users.

DAZN x Amazon Prime

Leading the design for DAZN’s integration with Amazon Prime Video Channels, launching in Italy and Japan - mapping a seamless end-to-end experience for purchasing and syncing subscriptions across both platforms.

Wilko Checkout & Fulfilment

Turning complex use cases into seamless and intuitive interactions. Providing customers with the functionality to check store stock, collect in store and checkout with mixed baskets. This project included a UI refresh within checkout, fuelling a new design system.

Turning complex use cases into seamless user journeys. Providing customers with the functionality to check store stock, collect in store and checkout with mixed baskets.

TrueGrade

Designing a clear, trustworthy identity and product experience for a grading platform - turning complex results into something easy to read, compare and act on.

Replatforming Boots CMS

Replacing the existing CMS with a highly flexible content powerhouse whilst delivering a new atomic design system alongside over 75 new components. - Enabling traders to be reactive to the market, flexible and trade beauty to baby departments based on specific needs, personalising experiences for boots customers.

Replacing the existing CMS with a highly flexible content powerhouse whilst delivering a new atomic design system alongside over 75 new components.

Colonel Custard

Creating a fresh, timeless brand and logo for Disco Fries’ custard company - a playful visual identity built to stand out on the food court.

Sam Wilde