Hello, I'm Sam 👋
I'm a Product designer with over 10 years experience
delivering complex UX/UI projects across all platforms for big organisations.
A Product designer with over 10 years experience
delivering complex, meaningful projects for big organisations.
I love designing digital products that balance business goals with great user experiences. My UX journey began ten years ago at Boots, and I’ve never looked back.
In the early years of my career, I built a deep understanding of UX principles, from information architecture and workshopping to delivering large-scale eCommerce replatforms.
I then transitioned into UX/UI, joining UNiDAYS, where I established the company's research capabilities. At Wilko, as a Lead UX/UI, I shaped key parts of the online experience and set the strategic direction for product design.
For the past three years, I have been a Senior Product Designer at DAZN, leading major projects such as the multi-country rollout of tiered pricing and the launch of NFL on DAZN. Working in a fast-paced environment, I have designed solutions across web, app, and TV platforms.
Outside of work, you will find me jogging, doodling, and tackling DIY projects.
I love designing digital products that balance business goals with great user experiences. My UX journey began ten years ago at Boots, and I’ve never looked back.
In the early years of my career, I built a deep understanding of UX principles, from information architecture and workshopping to delivering large-scale eCommerce replatforms.
I then transitioned into UX/UI, joining UNiDAYS, where I established the company's research capabilities. At Wilko, as a Lead UX/UI, I shaped key parts of the online experience and set the strategic direction for product design.
For the past three years, I have been a Senior Product Designer at DAZN, leading major projects such as the multi-country rollout of tiered pricing and the launch of NFL on DAZN. Working in a fast-paced environment, I have designed solutions across web, app, and TV platforms.
Outside of work, you will find me jogging, doodling, and tackling DIY projects.
My values
Allways collaborate
Allways collaborate
I'm a big advocate for workshopping and cross team collaboration. I believe we can only move fast when we work together and that's how we achieve the best end goal.
I'm a big advocate for workshopping and cross team collaboration. I believe we can only move fast when we work together and that's how we achieve the best end goal.
Work without ego
Work without ego
Ego's get in the way of good design. All ideas have value. Acceptance to change is crucial. Being proven wrong is fine. Adapting fast is fun.
Build empathy
Build empathy
Build empathy both within the team and within the product. Caring and having compassion equally for both.
Build empathy both within the team and within the product. Caring and having compassion equally for both.
Design with insight
Design with insight
Design should be based on insight and ideas should be validated. Always question data.
Design should be based on insight and ideas should be validated. Always question data.
Work hard
Work hard
Good things are worth working for. But of course, lets work smart, not from scratch.
Good things are worth working for. But of course, lets work smart, not from scratch.
Industry experience
Start ups. Scale ups. Large org.
Start ups. Scale ups. Large org.
I've worked across a wide range of sectors both permenantly and as a freelancer. I've also had the opportunity to work with companies of all sizes ,giving me the ability to easily adapt my approach and influence ways of working.
I've worked across a wide range of sectors both permenantly and as a freelancer. I've also had the opportunity to work with companies of all sizes ,giving me the ability to easily adapt my approach and influence ways of working.
Fintech
AI
OTT Broadcasting
Healthcare
Ecommerce
Catering
Lets work together
I'm available for my next contract gig
Lets work together
I'm available for my next contract gig and would love to talk.
Work ethics
Collaboration.
An advocate for workshopping and cross team collaboration. I deeply believe that's how we move fast and achieve the best results.
Working without ego.
Ego's get in the way of good design. All ideas have value. Acceptance to change is crucial. Being proven wrong is fine. Adapting fast is fun.
Build empathy.
Build empathy both within the team and within the product. Caring and having compassion equally for both.
Insights driven.
Design should be based on insight and ideas should be validated. Always question data.
Hard work.
Good things are worth working for. But of course, lets work smart, not from scratch.
Industry experience
Start ups. Scale ups. Large org.
I've worked across a wide range of sectors both permenantly and as a freelancer.
As well as this I've had the opportunity to work with companies of all sizes giving me the ability to adapt to working styles but also lend and influence.
Fintech
AI
OTT Broadcasting
Healthcare
Ecommerce
Catering
Hello, I'm Sam.
A Product designer with over 10 years experience delivering complex projects for big organisations.